![]() |
| Urban and rural Indian households express their food choices after being exposed to nutritional information on healthy diets (photo credit: Jhoanne Ynion) |
According to IRRI senior economist and leader of the “Behavioral Drivers of Food Choice in Eastern India” (DFC) project, Dr. Matty Demont, behavioral experiments among randomly selected Indian households from Kolkata, Siliguri and rural West Bengal are currently being conducted. Respondents are exposed to several incremental levels of nutritional information on healthy diets through a Behavioral Change Communication (BCC) broadcast featuring renowned nutritionist Dr. Anindita Ray (Chakravarti) from Maharani Kasiswari College, Kolkata. Participants are then invited to plan their weekly household meals through an interactive app (similar to the investment game application) which captures the rich diversity of day-to-day food choices in West Bengal.




