Tuesday, October 14, 2014

STRASA Phase 3 strengthens its seed dissemination and communication strategies

By Maria Rowena M. Baltazar

The Stress-Tolerant Rice for Africa and South Asia (STRASA) Project Phase 3 strengthened its strategic approaches for its seed dissemination and tracking, and communication components with proposed strategies at a conference in Delhi, India on 30 September to 1 October.

The proposed strategies presented at the meeting include:

  • Gender targeting and reporting by Sonia Akter (International Rice Research Institute Social Sciences Division, IRRI-SSD)
  • Monitoring and evaluation by Hope Weber (IRRI-SSD)
  • Adoption and impact assessment by Takashi Yamano (IRRI-SSD) and Manzoor Dar (STRASA,IRRI-India)
  • GIS and targeting by AN Singh (STRASA, IRRI-India) and Parvesh Chandna (STRASA, IRRI-Bangladesh) 
The project’s communication strategy, drafted by Mr. Tony Lambino, head of IRRI Communication (IRRI-Comm), Rona Azucena (IRRI-Comm), and Rowena Baltazar (STRASA, IRRI) was presented by Ms. Baltazar.

“The meeting brought out more than what I expected,” said Dr. Abdelbagi Ismail, STRASA project leader. “With the strategies being more focused and detailed, I am looking forward to a much more successful implementation of STRASA 3.”

Also at the conference were Dr. Samarendu Mohanty, head of IRRI-SSD, Amelia Cueno and Donald Villanueva (IRRI-SSD), Dr. Uma Shankar Singh, STRASA South Asia regional coordinator, and Najam Zaidi, Shipra Sharan, and Sugandha Munshi (India); Humnath Bhandari, MG Neogi, and Sujata Ganguly (Bangladesh), and Bhaba Tripathi (Nepal).

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