IRRI conducted two communication seminars on effectively reaching target audiences featuring the Development Communication Team from the Philippine Rice Research Institute (PhilRice) and Singapore-based Potato Productions on 11 and 12 September, respectively.
Potato Productions, headed by Jonan Loh, presented their strategy for reaching and engaging their target audience in Singapore using traditional print media and augmented reality. Augmented reality creates interactive print by linking videos, slideshows and other visuals on top of everyday print materials.
Emily Teng. Ms Teng (in photo) is also the founder of Blessings in a Bag, a non-profit organization in Singapore that delivers “blessings” to disadvantaged kids and poor rural communities in Southeast Asia.
"I've learned that the best way for me to grow as a person is to surround myself with people who are far more inspiring than me, who are heaps smarter, who have incredible stories to share and who are doing crazier things to shake up the world," she said about their group’s visit to IRRI. “We have been surrounded by scientists all day and it's incredible how their work is creating change in things we easily take for granted."
The IRRI Communications Seminar Series is an invitation-based forum where communication experts share their experience in their field.