By Leo Angelo Ocampo
The Heirloom Rice Project, together with the Department of Agriculture Cordillera Administrative Region (DA-CAR), and the Philippine Rice Research Institute (PhilRice), conducted a workshop as part of its effort to develop, implement, and sustain a knowledge management program to enhance the productivity, livelihood and on-farm conservation traditional rice varieties. Thirty four research and LGU staff from the provincial and municipal agricultural offices in Benguet, Ifugao, Kalinga, and
PhilRice, DACAR, and the International Rice Research Institute (IRRI)
participated in the Knowledge Management and Capacity Development
Workshop on 9-11 September at the Azalea
Residences in . Baguio
The workshop covered the role of knowledge management and how it can be integrated with the biological and socioeconomic components of the Heirloom Rice Project. It explored the most effective ways of developing methods and tools for communication collaterals including branding, recognition, and recall; designing of packaging and marketing materials; and photo and video documentation. The participants also developed a one-year knowledge and management plan for their respective province.
“The ability to brand and to market heirloom rice varieties, create collaterals which have excellent design, and content that are geared toward the target audiences is critical in the overall work, said Mr. Tony Lambino, head of IRRI Communication. “That will make a significant contribution to the success of the project”
The Heirloom Rice Project,one of the projects under the Food Staples Sufficiency Program in the
supported by the Department of Agriculture, IRRI, and the Consortium for
Unfavorable Rice Environments (CURE). Philippines
Dr. Digna Manzanilla, CURE coordinator, is the co-project leader of the Heirloom Rice Project. CURE spearheaded the workshop and related planning activities. Dr. Lorna Calumpang, CURE communication specialist, facilitated the event.
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