Declared as one of India’s aspirational districts by policy think tank National Institution for Transforming India (NITI Aayog), and considered the “Rice Bowl of Odisha”, Kalahandi is where the major livelihood activities of a large section of rural population revolve around the paddy-based food system. In the two selected blocks of the district, more than 80% of the farmers are small and marginal with an average land-holding of less than 3 acres. In Koksara, 80.9% of the cropping area is rain-fed and in the Dharamgarh block, 40% of the area is under canal irrigation. 34.8% of the women belong to the Scheduled Tribal (ST) community with an average annual income of below INR 40,000 and a major part of their income comes through paddy farming.
The Producer Company will provide all the services which include inputs (seed, fertilizers, bio-pesticides), agricultural machinery, financial services and marketing for its members and facilitate access to the latest technologies in production, processing, information and traceability. It will facilitate linkages with multiple stakeholders like government, financial institutions, knowledge Institutions and, markets and also, create adequate risk coverage mechanisms.