By Leo Angelo Ocampo
The Heirloom Rice Project,
together with the Department of Agriculture Cordillera Administrative Region
(DA-CAR), and the Philippine Rice Research Institute (PhilRice), conducted a
workshop as part of its effort to develop, implement, and sustain a
knowledge management program to enhance the productivity, livelihood and
on-farm conservation traditional rice varieties. Thirty four research and LGU staff from the provincial and
municipal agricultural offices in Benguet, Ifugao, Kalinga, and Mountain Province ,
PhilRice, DACAR, and the International Rice Research Institute (IRRI)
participated in the Knowledge Management and Capacity Development
Workshop on 9-11 September at the Azalea
Residences in Baguio
City
The workshop covered the role of
knowledge management and how it can be integrated with the biological and
socioeconomic components of the Heirloom Rice Project. It explored the
most effective ways of developing methods and tools for communication collaterals including branding,
recognition, and recall; designing of packaging and marketing materials; and photo
and video documentation. The participants also developed a one-year knowledge
and management plan for their respective province.
“The ability to brand and to market heirloom rice varieties, create
collaterals which have excellent design, and content that are geared toward the
target audiences is critical in the overall work, said Mr. Tony Lambino, head
of IRRI Communication. “That will make a significant
contribution to the success of the project”
The Heirloom Rice Project,one of
the projects under the Food Staples Sufficiency Program in the Philippines
Dr. Digna Manzanilla, CURE
coordinator, is the co-project leader of the Heirloom Rice Project. CURE spearheaded
the workshop and related planning activities. Dr. Lorna Calumpang, CURE communication
specialist, facilitated the event.
Learn more about IRRI (www.irri.org) or follow us on the social media and networks (all links down the right column).
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