MARS envoys join workshop on rice farming

A rice awareness workshop is ongoing at IRRI this week (30 September-4 October) for MARS Ambassadors. MARS, the global company known for its chocolates, sent representatives from its MARS food brand to IRRI to attend the workshop, Walking in the shoes of rice farmers.


The workshop on rice production and mechanization was designed to give participants a first-hand experience of what rice farmers do to produce rice in a sustainable manner. From the experience, participants are expected to gain a basic understanding of rice production principles and practices as well as the rice value chain and potential bottlenecks within it.

Participants will also be asked to design a training program that will help improve and make sustainable the livelihoods of basmati rice growers in Pakistan.

The workshop is coordinated by Joseph Rickman, mechanization and production systems specialist at IRRI, with assistance from the IRRI Training Center team.


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