Kalanamak rice variety has been chosen by the Siddharthnagar district in Uttar Pradesh, India for the “One District One Product (ODOP)” scheme under the Atmanirbhar Bharat Abhiyan campaign. This is in line with the government-level action plan aimed at improving rice productivity and better aroma retention. The rice variety also has a Geographical Indication (GI) tag for Siddharthnagar district and 10 more districts around Siddharthnagar with similar agro-climatic conditionsーGorakhpur, Deoria, Kushinagar, Maharajganj, Santkabirnagar, Basti, Bahraich, Balrampur, Gonda, and Shravasti.